What's New.

The evolution of Punjabi Music from regional to mainstream.

By 2021 the regional music industry has adapted well to the digital market. Over the last couple of years, the Punjabi music industry has emerged as the biggest non-film music industry in the country. A few artists have given hits, nationally and internationally, particularly in diaspora-rich countries like Canada, UK, and the MENA region. The audience is hence getting bigger and growing further.

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How to grow your podcast’s audience?

So you have a podcast? That’s awesome. Welcome to a space that’s getting increasingly competitive. There are over 2 million podcasts and more than 48 million episodes out there. So yes, in addition to great content, you also need to make an effort to get your show noticed. But how? Here are some tips.

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Dear Younger Self by Sunetro Lahiri

"And in that process, I realised the power of putting pen to paper. Writing about fears sort of undoes them. So I did. I wrote... poetry where I could, stories when I could, documentaries when I could, anecdotes when I could, and finally, a medium that allowed me to voice my authentic self - podcasting."

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Dear Younger Self by Natania Lalwani

"You’re going to follow your dream and fill your days with purpose, living your truth. You’ll have your very own apartment, living on your own in Los Angeles, and music will be your job! Nothing happens overnight, and your career will be filled with small steps that lead to big moments. Remember to enjoy the small victories; they’re super special."

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Dear Younger Self by Raghav

"It’s 2004, you are on top of the world, and you deserve it. I’m proud of you. I’m proud of how you are avoiding most of the cliche pitfalls of a global popstar’s career at your age. Most definitely, due to a grounded and superb family who raised you with only love as the primary focus."

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Beginner’s Guide to ArtistOne

"ArtistOne is the all-new & updated version of Artist Insights. It’s an all-purpose platform built by the JioSaavn team to help musicians grow. It not only gives the artists & their team the treasure trove of insights about their audience and music performances but also enables them to make their profile & music more engaging and discoverable for their listeners. "

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