#JioSaavnReplay 2021: Hindi Music Trends

By Rohan Indulkar, Editor - JioSaavn: Hindi

The trends of Hindi music consumption have changed in a big way since the pandemic began. Massy Bollywood music has taken a back seat and non-film music has been on the rise. Be it Indipop or Hip-Hop, music listeners are a lot more open to experimenting nowadays. Let’s take a look back on these past 12 months in Hindi music with some of its most notable genres and artists.

Top artists like Jubin Nautiyal, Badshah and Neha Kakkar are just as popular in non-film music as they are in Bollywood. Not just the contemporary artists, legends like Kumar Sanu, Alka Yagnik and Shaan too, are making non-film music to the great reception of fans and critics alike. Romance, Dance, Heartbreak and Remakes are some of the most popular themes which have worked really well this year.

Since the box office was closed and there was a dearth of mainstream movie albums by the big production houses, 2021 has been the year when non-film music has risen to the absolute top of the charts. So much so that all of the top 5 most popular songs of 2021 on JioSaavn are non-Bollywood:

The Remakes & Viral Factors

Another interesting trend in Hindi music is that quite a few Pakistani qawwalis have been remade this past year for Indian audiences. Who wouldn’t like the immortal melodies of legendary artists like Nusrat Fateh Ali Khan sung by the stars of today?

For instance: Dil Galti Kar Baitha & Lut Gaye; these perfect remakes of the retro melodies, were some of the highest streamed songs of the year and were trending all over.

Not just these, some of the most classic Indian songs from the bygone era were remade in 2021 as well. We have seen in the recent past, this consistent trend of remaking old songs in a new avatar, has been reaching new heights every year. The nostalgic value attached to such familiar remakes make songs such as these instantly likeable and ‘stick’able for the masses. Some shining examples of this from 2021 that garnered a lot of attention are: ‘Tip Tip Barsa Paani’ from Sooryavanshi, ‘Nadiyon Paar’ from Roohi, and ‘Saath Kya Nibhaoge’ by Tony Kakkar & Altaf Raja.

Speaking of music going viral, the year 2021 has been like a roller coaster ride for a few emerging artists, with hits like ZB’s ‘Pagla Pagli 2’, Sahdev Dirdo’s ‘Bachpan Ka Pyaar’ and Rahul Singh Baghel’s ‘Manike Mage Hithe’s Hindi remake, which made music lovers go gaga on social media. Not just these, even some of the mainstream songs with catchy hooks or viral dance moves have exploded on social media because audiences have made tons of short format videos on them. Few such examples are ‘Param Sundari’, ‘Paani Paani’ and ‘Ranjha’.

Best of Bollywood

It’s time now for our favourite topic of discussion….Let’s chat about the music of Bollywood and see how the songs by the big production houses have performed in the past year. Undoubtedly, the biggest musical blockbuster of 2021 is ‘Shershah’. With hundreds of millions of streams and fans, each song from the album is a certified superhit on JioSaavn. In this pandemic struck year, when films have been released mostly on OTT platforms, other notably amazing musical albums have been ‘Mimi’, ‘Bell Bottom’, ‘Roohi’, ‘Sanak’ and ‘Mumbai Saga’.

All in all, 2021 has been a year of musical surprises where songs of all moods, languages, genres and artists have performed well on various mediums of entertainment. So, what are your top picks of 2021? Be sure to make a user playlist of your 2021 favourites on JioSaavn and share it on socials tagging us to start a conversation with our in-house experts.